3. a)Endorsements - Danone Actimel

1.Actimel is a probiotic yogurt drink, which contains a single ferment: L.casei Imunitass with benefits on the immune system.

2.The personality who represents the product is Leonard Doroftei.He was a good Romanian boxer.I think the manufacturer chose him because he is a strong healthy person and he represents the immunity of all threats.

3.I can not see any debatable aspect.I think the presentation of the product is well done and the representative person who presents it is well chosen.

Question:
4.What do you think about the product or what changes would you bring for it?